What Motivation Theory Can Tell Us About Human Behavior

  azichettello
Tuesday, Jul. 13 2021, 02:09:03 PM
Edited: Tuesday, Aug. 10 2021, 01:35:08 PM
PsychologyWeb Article

What Motivation Theory Can Tell Us About Human Behavior

By Kendra Cherry 

 Reviewed by Amy Morin, LCSW 

Updated on April 17, 2021

Researchers have developed a number of theories to explain motivation. Each individual theory tends to be rather limited in scope. However, by looking at the key ideas behind each theory, you can gain a better understanding of motivation as a whole.

Motivation is the force that initiates, guides, and maintains goal-oriented behaviors. It is what causes us to take action, whether to grab a snack to reduce hunger or enroll in college to earn a degree. The forces that lie beneath motivation can be biological, social, emotional, or cognitive in nature. Let's take a look at each one.

 The Psychology of What Motivates Us

Instinct Theory of Motivation

Man with snowshoes walking on a snowy mountain

Poncho / Getty Images

According to instinct theories, people are motivated to behave in certain ways because they are evolutionarily programmed to do so. An example of this in the animal world is seasonal migration. Animals do not learn to migrate to certain places at certain times each year; it is instead an inborn pattern of behavior. Instincts motivate some species to do this.

William James identified a list of human instincts that he believed were essential to survival, including fear, anger, love, shame, and modesty. The main problem with this theory is that it did not really explain behavior, it just described it.  James presumed that we act on impulse, but that leaves out all the learning/conditioning that informs behavior.

By the 1920s, instinct theories were pushed aside in favor of other motivational theories, but contemporary evolutionary psychologists still study the influence of genetics and heredity on human behavior.

Drive Theory

According to the drive theory of motivation, people are motivated to take certain actions in order to reduce the internal tension that is caused by unmet needs. For example, you might be motivated to drink a glass of water in order to reduce the internal state of thirst.

The drive theory is based on the concept of homeostasis, or the idea that the body actively works to maintain a certain state of balance or equilibrium.

This theory is useful in explaining behaviors that have a strong biological or physiological component, such as hunger or thirst. The problem with the drive theory of motivation is that these behaviors are not always motivated purely by drive, or the state of tension or arousal caused by biological or physiological needs. For example, people often eat even when they are not really hungry.

Arousal Theory

The arousal theory of motivation suggests that people take certain actions to either decrease or increase levels of arousal.

When arousal levels get too low, for example, a person might watch an exciting movie or go for a jog. When arousal levels get too high, on the other hand, a person would probably look for ways to relax, such as meditating or reading a book.

According to this theory, we are motivated to maintain an optimal level of arousal, although this level can vary based on the individual or the situation.

Humanistic Theory

Humanistic theories of motivation are based on the idea that people also have strong cognitive reasons to perform various actions. This is famously illustrated in Abraham Maslow's hierarchy of needs, which describes various levels of needs and motivations.

Maslow's hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. For example, people are first motivated to fulfill basic biological needs for food and shelter, then to progress through higher needs like safety, love, and esteem. Once these needs have been met, the primary motivator becomes the need for self-actualization, or the desire to fulfill one's individual potential.

Maslow was interested in learning about what makes people happy and the things that they do to achieve that aim, rather than focusing on problematic behaviors.

Incentive Theory

The incentive theory suggests that people are motivated to do things because of external rewards. For example, you might be motivated to go to work each day for the monetary reward of being paid.

Behavioral learning concepts such as association and reinforcement play an important role in this theory of motivation. This theory shares some similarities with the behaviorist concept of operant conditioning. In operant conditioning, behaviors are learned by forming associations with outcomes. Reinforcement strengthens a behavior while punishment weakens it.

While incentive theory is similar, it instead proposes that people intentionally pursue certain courses of action in order to gain rewards. The greater the perceived rewards, the more strongly people are motivated to pursue those reinforcements.

Incentives can arise from outside (extrinsic) or inside (intrinsic) an individual. Intrinsic motivation is when you engage in a behavior because you find it rewarding for your own sake, rather than from the desire for an external reward.

Extrinsic Motivation

  • Going to work to get paid

  • Studying to get a good grade

  • Working hard to get a raise or recognition from your boss

  • Tidying your house to avoid feeling embarrassed when company comes over

Intrinsic Motivation

  • Working because you enjoy the job

  • Studying because you find the subject interesting

  • Tackling a new project because you love a challenge

  • Tidying your house because a clean home keeps you calm

 Extrinsic vs. Intrinsic Motivation: What's the Difference?

Expectancy Theory

The expectancy theory of motivation suggests that when we are thinking about the future, we formulate different expectations about what we think will happen. When we predict that there will most likely be a positive outcome, we believe that we are able to make that possible future a reality. This leads people to feel more motivated to pursue those likely outcomes.

The theory proposes that motivations consist of three key elements:

  • Valence: the value people place on the potential outcome

  • Instrumentality: whether people believe that they have a role to play in the predicted outcome

  • Expectancy: the belief that one has the capabilities to produce the outcome

A Word From Verywell

While no single theory can adequately explain all human motivation, looking at the individual theories can offer a greater understanding of the forces that cause us to take action. In reality, there are likely many different forces that interact to motivate behavior.


 azichettello - 2 years, 9 months ago Open
Maslow's Hierarchy of Needs

The 5 Levels of Maslow's Hierarchy of Needs

By Kendra Cherry 

 Reviewed by David Susman, PhD 

Updated on March 19, 2021

What motivates human behavior? Maslow's hierarchy of needs is one of the best-known theories of motivation. According to humanist psychologist Abraham Maslow, our actions are motivated in order to achieve certain needs.

Maslow's Hierarchy of Needs

Maslow first introduced his concept of a hierarchy of needs in his 1943 paper "A Theory of Human Motivation" and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

While some of the existing schools of thought at the time (such as psychoanalysis and behaviorism) tended to focus on problematic behaviors, Maslow was much more interested in learning about what makes people happy and the things that they do to achieve that aim.

As a humanist, Maslow believed that people have an inborn desire to be self-actualized, that is, to be all they can be. In order to achieve these ultimate goals, however, a number of more basic needs must be met such as the need for food, safety, love, and self-esteem.

There are five different levels of Maslow’s hierarchy of needs. Let's take a closer look at Maslow’s needs starting at the lowest level, known as physiological needs. 

Overview of Needs

Maslow's hierarchy of needs

Verywell / Joshua Seong

Maslow's hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the most complex needs are at the top of the pyramid.

Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep, and warmth. Once these lower-level needs have been met, people can move on to the next level of needs, which are for safety and security.

As people progress up the pyramid, needs become increasingly psychological and social. Soon, the need for love, friendship, and intimacy becomes important.

Further up the pyramid, the need for personal esteem and feelings of accomplishment take priority. Like Carl Rogers, Maslow emphasized the importance of self-actualization, which is a process of growing and developing as a person in order to achieve individual potential.

Deficiency Needs vs. Growth Needs

Maslow believed that these needs are similar to instincts and play a major role in motivating behavior. Physiological, security, social, and esteem needs are deficiency needs, which arise due to deprivation. Satisfying these lower-level needs is important in order to avoid unpleasant feelings or consequences.

Maslow termed the highest level of the pyramid as growth needs. These needs don't stem from a lack of something, but rather from a desire to grow as a person.

While the theory is generally portrayed as a fairly rigid hierarchy, Maslow noted that the order in which these needs are fulfilled does not always follow this standard progression. For example, he noted that for some individuals, the need for self-esteem is more important than the need for love. For others, the need for creative fulfillment may supersede even the most basic needs.

Physiological Needs

The basic physiological needs are probably fairly apparent—these include the things that are vital to our survival. Some examples of physiological needs include:

  • Food

  • Water

  • Breathing

  • Homeostasis

In addition to the basic requirements of nutrition, air and temperature regulation, the physiological needs also include such things as shelter and clothing. Maslow also included sexual reproduction in this level of the hierarchy of needs since it is essential to the survival and propagation of the species.

Security and Safety Needs

As we move up to the second level of Maslow’s hierarchy of needs, the requirements start to become a bit more complex. At this level, the needs for security and safety become primary.

People want control and order in their lives. So, this need for safety and security contributes largely to behaviors at this level. Some of the basic security and safety needs include:

  • Financial security

  • Health and wellness

  • Safety against accidents and injury

Finding a job, obtaining health insurance and health care, contributing money to a savings account, and moving into a safer neighborhood are all examples of actions motivated by the security and safety needs.

Together, the safety and physiological levels of the hierarchy make up what is often referred to as the basic needs.

Social Needs

The social needs in Maslow’s hierarchy include such things as love, acceptance, and belonging. At this level, the need for emotional relationships drives human behavior. Some of the things that satisfy this need include:

  • Friendships

  • Romantic attachments

  • Family

  • Social groups

  • Community groups

  • Churches and religious organizations

In order to avoid problems such as loneliness, depression, and anxiety, it is important for people to feel loved and accepted by other people. Personal relationships with friends, family, and lovers play an important role, as does involvement in other groups that might include religious groups, sports teams, book clubs, and other group activities.

Esteem Needs

At the fourth level in Maslow’s hierarchy is the need for appreciation and respect. When the needs at the bottom three levels have been satisfied, the esteem needs begin to play a more prominent role in motivating behavior.

At this point, it becomes increasingly important to gain the respect and appreciation of others. People have a need to accomplish things and then have their efforts recognized. In addition to the need for feelings of accomplishment and prestige, esteem needs include such things as self-esteem and personal worth.

People need to sense that they are valued and by others and feel that they are making a contribution to the world.

Participation in professional activities, academic accomplishments, athletic or team participation, and personal hobbies can all play a role in fulfilling the esteem needs. People who are able to satisfy the esteem needs by achieving good self-esteem and the recognition of others tend to feel confident in their abilities.

Those who lack self-esteem and the respect of others can develop feelings of inferiority. Together, the esteem and social levels make up what is known as the psychological needs of the hierarchy.

Self-Actualization Needs

At the very peak of Maslow’s hierarchy are the self-actualization needs. "What a man can be, he must be," Maslow explained, referring to the need people have to achieve their full potential as human beings.

According to Maslow’s definition of self-actualization, "It may be loosely described as the full use and exploitation of talents, capabilities, potentialities, etc. Such people seem to be fulfilling themselves and to be doing the best that they are capable of doing. They are people who have developed or are developing to the full stature of which they capable."

Self-actualizing people are self-aware, concerned with personal growth, less concerned with the opinions of others, and interested in fulfilling their potential.

Criticisms of Maslow’s Theory

Maslow's theory has become wildly popular both in and out of psychology. The fields of education and business have been particularly influenced by the theory. While popular, Maslow's concept has not been without criticism. Chief among these:

  • Needs don't follow a hierarchy: While some research showed some support for Maslow's theories, most research has not been able to substantiate the idea of a needs hierarchy. Wahba and Bridwell reported that there was little evidence for Maslow's ranking of these needs and even less evidence that these needs are in a hierarchical order.

  • The theory is difficult to test: Other criticisms of Maslow's theory note that his definition of self-actualization is difficult to test scientifically. His research on self-actualization was also based on a very limited sample of individuals, including people he knew as well as biographies of famous individuals that Maslow believed to be self-actualized.

Why Was Maslow's Hierarchy Influential?

Regardless of these criticisms, Maslow’s hierarchy of needs represents part of an important shift in psychology. Rather than focusing on abnormal behavior and development, Maslow's humanistic psychology was focused on the development of healthy individuals.

While there was relatively little research supporting the theory, the hierarchy of needs is well-known and popular both in and out of psychology. In a study published in 2011, researchers from the University of Illinois set out to put the hierarchy to the test.

What they discovered is that while the fulfillment of the needs was strongly correlated with happiness, people from cultures all over the world reported that self-actualization and social needs were important even when many of the most basic needs were unfulfilled.

Such results suggest that while these needs can be powerful motivators of human behavior, they do not necessarily take the hierarchical form that Maslow described.

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